INTRODUCTION

This website (go.influential.co.uk and all its pages) is owned and operated by Influential Limited and Principles of Marketing LTD ("we," "our," or "us"). We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. It applies to all personal data collected through this website and any related services, products, or communications.

This policy is written in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website you confirm that you have read and understood this Privacy Policy. If you do not agree with this policy please do not use our website.

WHO WE ARE

Data Controller: Influential Limited and Principles of Marketing LTD Email: support@influential.co.uk Website: influential.co.uk

If you have any questions about how we handle your personal data please contact us at support@influential.co.uk.

WHAT DATA WE COLLECT

We may collect and process the following categories of personal data:

Identity data — your first name and last name.

Contact data — your email address, telephone number, and mailing address where provided.

Transaction data — details of products and services you have purchased from us including payment confirmation information. We do not store full payment card details. Card processing is handled by third-party payment processors.

Technical data — your IP address, browser type and version, operating system, referral source, pages visited, time spent on pages, and other diagnostic data collected automatically when you visit our website.

Marketing and communications data — your preferences for receiving marketing communications from us and your communication history with us.

Usage data — information about how you use our website, products, and services.

We do not collect any special category data such as health information, racial or ethnic origin, political opinions, religious beliefs, or biometric data.

HOW WE COLLECT YOUR DATA

We collect data through the following means:

Direct interactions — when you fill out a form on our website, purchase a product, register for a programme, request a free download, or contact us by email or other means.

Automated technologies — when you visit our website we automatically collect technical data using cookies, web beacons, pixel tags, and similar tracking technologies. This includes the Facebook pixel which tracks visitor behaviour on our website for advertising purposes. See our Cookies section below for more detail.

Third parties — we may receive data about you from analytics providers, advertising networks including Facebook and Instagram, and payment processors.

LAWFUL BASIS FOR PROCESSING

Under UK GDPR we are required to identify a lawful basis for each type of processing. We rely on the following lawful bases:

Contract performance — processing your data is necessary to deliver the products and services you have purchased from us, process your payment, and provide customer support.

Consent — where you have given us explicit consent to send you marketing communications by signing up for our email list or downloading a free resource. You may withdraw consent at any time by clicking the unsubscribe link in any email or contacting us at support@influential.co.uk.

Legitimate interests — we may process your data where it is necessary for our legitimate business interests provided those interests are not overridden by your rights. This includes analysing website usage to improve our services, detecting and preventing fraud, and administering and protecting our business.

Legal obligation — where we are required to process your data to comply with a legal obligation such as tax and accounting requirements.

HOW WE USE YOUR DATA

We use your personal data for the following purposes:

To process and fulfil orders for our digital products and programmes.

To deliver free resources you have requested including lead magnets and downloadable content.

To send you transactional emails including order confirmations and access details.

To send you marketing communications where you have consented to receive them including newsletters, promotional offers, and updates about our products and services.

To improve our website, products, and services through analytics and usage data.

To run targeted advertising campaigns on platforms including Facebook and Instagram using custom audiences built from our customer and subscriber lists.

To respond to enquiries and provide customer support.

To comply with legal and regulatory obligations.

To detect and prevent fraud and protect the security of our website.

FACEBOOK PIXEL AND ADVERTISING

Our website uses the Facebook pixel, a tracking technology provided by Meta Platforms Inc. The Facebook pixel collects data about your visits to our website and actions you take, such as viewing a page or completing a purchase. This data is used to:

Measure the effectiveness of our Facebook and Instagram advertising campaigns.

Build custom audiences for retargeting campaigns so we can show relevant advertisements to people who have previously visited our website.

Build lookalike audiences to reach new potential customers with similar characteristics to our existing customers.

The Facebook pixel operates under Meta's data policy. You can learn more about how Meta uses your data at facebook.com/privacy/policy. You can opt out of Facebook's use of your data for advertising purposes through your Facebook ad preferences settings at facebook.com/ads/preferences.

COOKIES

Our website uses cookies and similar tracking technologies to improve your experience and collect usage data.

Essential cookies — necessary for the website to function. Cannot be disabled.

Analytics cookies — help us understand how visitors interact with our website. We use this information to improve our content and user experience.

Marketing cookies — used to track visitors across websites including through the Facebook pixel to enable targeted advertising.

Preference cookies — remember your settings and preferences to improve your experience on return visits.

When you first visit our website you will be asked to consent to non-essential cookies. You can withdraw consent or manage your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

DATA SHARING WITH THIRD PARTIES

We do not sell your personal data. We may share your personal data with the following categories of third parties solely for the purposes described in this policy:

Payment processors — to process transactions securely. Our payment processors operate under their own privacy policies and security standards.

Email marketing platforms — to manage our mailing list and send communications to subscribers.

Analytics providers — to analyse website traffic and usage patterns.

Advertising platforms — including Meta (Facebook and Instagram) to run targeted advertising campaigns.

IT and system administration providers — who support our website and business systems.

Legal and professional advisors — where necessary to protect our legal rights or comply with legal obligations.

All third-party processors are required to handle your data securely and in accordance with applicable data protection law.

INTERNATIONAL DATA TRANSFERS

Some of our third-party service providers are based outside the United Kingdom, including in the United States. When we transfer your personal data outside the UK we ensure appropriate safeguards are in place in accordance with UK GDPR requirements. These safeguards may include adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

Specifically Meta (Facebook pixel and advertising), our email marketing platform, and our payment processors may process your data in the United States or other countries outside the UK.

DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations.

Customer purchase data — retained for 7 years to comply with UK tax and accounting requirements.

Email marketing data — retained until you unsubscribe or request deletion.

Website analytics data — retained for up to 26 months.

Customer support records — retained for 3 years after the last interaction.

Application and enquiry data — retained for 12 months if no purchase is made.

After the relevant retention period your data will be securely deleted or anonymised.

YOUR RIGHTS UNDER UK GDPR

You have the following rights in relation to your personal data:

Right of access — you have the right to request a copy of the personal data we hold about you. We will respond within one month.

Right to rectification — you have the right to request correction of any inaccurate or incomplete personal data we hold about you.

Right to erasure — you have the right to request deletion of your personal data in certain circumstances, for example where the data is no longer necessary for the purpose it was collected or where you withdraw consent.

Right to restrict processing — you have the right to request that we restrict processing of your personal data in certain circumstances.

Right to data portability — where processing is based on consent or contract you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transfer it to another organisation.

Right to object — you have the right to object to processing based on legitimate interests or for direct marketing purposes. Where you object to direct marketing we will stop processing immediately.

Rights in relation to automated decision making — you have the right not to be subject to decisions made solely by automated processing that produce legal or similarly significant effects on you. We do not currently make such decisions.

Right to withdraw consent — where processing is based on consent you have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights please contact us at support@influential.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

You will not be charged a fee for exercising your rights unless your request is clearly unfounded or excessive.

RIGHT TO COMPLAIN

If you are unhappy with how we have handled your personal data you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

ICO website: ico.org.uk ICO helpline: 0303 123 1113

We would appreciate the opportunity to resolve any concern directly before you contact the ICO. Please contact us first at support@influential.co.uk.

CHILDREN'S PRIVACY

Our website and services are not directed at children. In the UK under UK GDPR children under the age of 13 cannot provide valid consent for data processing without parental authorisation. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data please contact us at support@influential.co.uk and we will take immediate steps to delete that information.

LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites and we encourage you to review their privacy policies before providing any personal data.

SECURITY

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. However no method of transmission over the internet is completely secure and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure please contact us immediately at support@influential.co.uk.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page with a revised date at the top. Where changes are material we will take reasonable steps to notify you. Your continued use of our website after any changes signifies your acceptance of the updated policy.

CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal data please contact us:

Influential Limited and Principles of Marketing LTD Email: support@influential.co.uk Website: influential.co.uk

This Privacy Policy applies to all users of our website globally. Where local data protection laws provide greater rights than those stated here those local rights shall apply.